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Decipher Index
Decipher Index, created by Burson and Limbik, uses cognitive AI to evaluate and predict the impact of various themes with broad social, political, and organizational implications.
2024 is set to be a year filled with disruptive forces. From elections in more than 40 countries, to the Paris Olympics and ongoing conflicts in Ukraine and the Middle East, efforts to influence people will leverage various global and cultural issues. This inherently creates risk for organizations and brands. By understanding which themes are likely to energize online users, companies can mitigate potential reputational crises and build organizational resilience.
Latin America
PFI Rankings
Regional themes are ranked by PFI (Potential For Impact) as determined by our cognitive AI, which combines Virality and Believability to predict which themes are most likely to resonate with the adult population in each of five regions globally. Our PFI model sources artifacts (social posts, news stories, etc.) related to each theme from more than 1.5 million global sources to predict whether people in the region are likely to find the themes believable or trustworthy (Believability) and how likely themes are to energize online users (Virality).
Last Update:
December 18, 2024
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Bottom Line Up Front
Burson Decipher powered by Limbik can be deployed to quantify information risk in more than 100 countries.
2024 Elections garners the highest PFI this week. Venezuela’s government released 533 election protest detainees who were imprisoned after the contested election earlier this year. Additionally, six of Venezuela’s political opposition members residing in the Argentine embassy for the past nine months have requested global assistance. This comes shortly after Argentina’s government urged the Organization of American States to pressure the Venezuelan government to allow safe passage of the members.
Healthcare is this week’s biggest mover. Dengue fever cases continue to rise in Mexico, Argentina, Brazil, and Colombia, accounting for 90% of cases and 88% of deaths this year. Authorities also say the virus is growing in areas across North America, Latin America, and the Caribbean. Additionally, Screwworm, a deadly parasite once considered eradicated, is resurging in Central America due to illegal cattle trafficking around protected areas. In Costa Rica, Screwworm has affected cattle, domestic animals, and humans. It has also been discovered in other countries across the region. In response, the USDA does not expect to resume Mexico cattle imports before the holidays, partly due to concern over this parasite.
