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Decipher Index
Decipher Index, created by Burson and Limbik, uses cognitive AI to evaluate and predict the impact of various themes with broad social, political, and organizational implications.
2024 is set to be a year filled with disruptive forces. From elections in more than 40 countries, to the Paris Olympics and ongoing conflicts in Ukraine and the Middle East, efforts to influence people will leverage various global and cultural issues. This inherently creates risk for organizations and brands. By understanding which themes are likely to energize online users, companies can mitigate potential reputational crises and build organizational resilience.
Europe
PFI Rankings
Regional themes are ranked by PFI (Potential For Impact) as determined by our cognitive AI, which combines Virality and Believability to predict which themes are most likely to resonate with the adult population in each of five regions globally. Our PFI model sources artifacts (social posts, news stories, etc.) related to each theme from more than 1.5 million global sources to predict whether people in the region are likely to find the themes believable or trustworthy (Believability) and how likely themes are to energize online users (Virality).
Last Update:
November 13, 2024
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Bottom Line Up Front
Burson Decipher powered by Limbik can be deployed to quantify information risk in more than 100 countries.
2024 Elections garners the highest PFI this week. Germany's 2025 snap elections are set for February 23rd, following the collapse of the coalition government last week over disagreements around raising new debt to finance next year's budget. Chancellor Scholz of the SPD party is expected to run again, while Friedrich Merz of the CDU party is seeing growing support. Additionally, Ireland is heading for a snap general election on November 29, 2024, where the center-right party Fine Gael, led by current Prime Minister Simon Harris, has a lead against the Fianna Fáil and Sinn Fein parties. Like other countries, Fine Gael has focused its messaging on immigration, followed by housing and the economy. However, some Irish politicians are growing more concerned about its position as Europe's tech hub should Donald Trump cut corporate tax rates in an attempt to lure companies back to the U.S.
International Sports is this week’s biggest mover largely due to the clash between Israeli and Palestinian soccer fans in Amsterdam, Netherlands last week. As a result, demonstrations have been banned in the city for the past week, and around 50 protesters have been detained. Relatedly, French authorities doubled the size of security in Paris ahead of a soccer match with Israel this week.
