Decipher Index, created by Burson and Limbik, uses cognitive AI to evaluate and predict the impact of various themes with broad social, political, and organizational implications.
Weekly forecasts predict the themes with the greatest impact for the upcoming seven days.
2024 is set to be a year filled with disruptive forces. From elections in more than 40 countries, to the Paris Olympics and ongoing conflicts in Ukraine and the Middle East, efforts to influence people will leverage various global and cultural issues. This inherently creates risk for organizations and brands. By understanding which themes are likely to energize online users, companies can mitigate potential reputational crises and build organizational resilience.
Predicted through an AI-powered proprietary probabilistic forecasting model, the Global Virality Ranking forecasts more than 20 themes most likely to elicit engagement online. The approach sources, deconstructs, and analyzes artifacts (social posts, news stories, etc.) related to each theme from more than 1.5 million global sources to predict which themes are most likely to energize online users. In addition to the index below you can review analyst commentary in the BLUF.
Last Update:
October 23, 2024
Burson Decipher powered by Limbik can be deployed to quantify information risk in more than 100 countries.
As the polls tighten in the U.S., 2024 Elections is the top theme across the global information landscape. With Donald Trump now polling ahead of Kamala Harris in some national polls, particularly as Democrats face a potential break in the so-called Blue Walland North Carolina, uncertainty about an already close election continues to worry many political pundits and investors worldwide. As a slew of interviews to shore up support amid the beginning of early voting in several states, 2024 Elections will likely remain the top theme across the globe through theNovember 5 election.
Business and China rose six spots as China’s sales rate maintains double-digits year-over-year despite slowdowns and uncertainties. The unprecedented stimulus package led by Beijing resulted in a nearly 23% rise in the CSI 300 Index and an additional 12% rise in the Hang Seng Index indicating an attractive outlook for Chinese stocks. Economic stimulus in China is certainly going to revive investor confidence in Chinese markets despite growing geopolitical tensions. Likewise, the meeting between Modi and Xi is likely to improve Indo-Chinese relations and thus increase economic cooperation between the two nations.