Decipher Index
Decipher Index, created by Burson and Limbik, uses cognitive AI to evaluate and predict the impact of various themes with broad social, political, and organizational implications.
Weekly forecasts predict the themes with the greatest impact for the upcoming seven days.
2024 is set to be a year filled with disruptive forces. From elections in more than 40 countries, to the Paris Olympics and ongoing conflicts in Ukraine and the Middle East, efforts to influence people will leverage various global and cultural issues. This inherently creates risk for organizations and brands. By understanding which themes are likely to energize online users, companies can mitigate potential reputational crises and build organizational resilience.
Global Virality Rankings
Predicted through an AI-powered proprietary probabilistic forecasting model, the Global Virality Ranking forecasts more than 20 themes most likely to elicit engagement online. The approach sources, deconstructs, and analyzes artifacts (social posts, news stories, etc.) related to each theme from more than 1.5 million global sources to predict which themes are most likely to energize online users. In addition to the index below you can review analyst commentary in the BLUF.
Last Update:
November 13, 2024
Bottom Line Up Front
Burson Decipher powered by Limbik can be deployed to quantify information risk in more than 100 countries.
Global reactions to the United States’ 2024 Elections continue to unfold as leaders and governments consider their course of action in dealing with a second Trump presidency. While the thought of a Trump presidency has strengthened the U.S. dollar, global markets are concerned over his promises to impose wide-sweeping tariffs on trade partners. Concerns over his stances on NATO, Climate Change, and foreign policy continue to shake the U.S.’s long-standing allies in Europe as they attempt to navigate what his hardline policies would mean for the continent. Without a doubt, 2024 Elections will remain a highly engaging theme until Trump’s Inauguration on January 20, 2025.
Climate Change and International Sports both surged thirteen spots driven by a variety of factors. The election of Donald Trump is casting concern worldwide over his lax or regressive climate policies, even as the CEO of Exxon warns Trump to remain in the Paris climate agreement. In the sporting world, Saudi Arabia is criticized for its aggressive “sportswashing” as it’s set to host the finals of Women’s Tennis Association despite the country’s poor record on women’s rights. Lastly, riots in Amsterdam following clashes between Israeli and Palestinian spectators at a soccer match have led to several arrests and antisemetic incidents.
