Decipher Index

Decipher Index, created by Burson and Limbik, uses cognitive AI to evaluate and predict the impact of various themes with broad social, political, and organizational implications.

Weekly forecasts predict the themes with the greatest impact for the upcoming seven days.
2024 is set to be a year filled with disruptive forces. From elections in more than 40 countries, to the Paris Olympics and ongoing conflicts in Ukraine and the Middle East, efforts to influence people will leverage various global and cultural issues. This inherently creates risk for organizations and brands. By understanding which themes are likely to energize online users, companies can mitigate potential reputational crises and build organizational resilience.

Global Virality Rankings

Predicted through an AI-powered proprietary probabilistic forecasting model, the Global Virality Ranking forecasts more than 20 themes most likely to elicit engagement online. The approach sources, deconstructs, and analyzes artifacts (social posts, news stories, etc.) related to each theme from more than 1.5 million global sources to predict which themes are most likely to energize online users. In addition to the index below you can review analyst commentary in the BLUF.

Last Update:

November 13, 2024

Rankings
Theme Name
Description
2024 Elections
This theme captures discourse related to Election 2024 and any news on corporate donations and/or endorsement of candidates.
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Global Economy
This theme captures discourse related to the global economy includes trends in international trade, workforce demographics, cost of living, inflation, foreign financing and investment, urbanization and potential crisis or risk.
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Armed Conflicts
This theme captures discourse related to armed conflicts, warfare, military action, and consequential demonstrations and protests on such issues.
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Business in Russia
This theme captures discourse related to western businesses operating in Russia after its full-scale invasion of Ukraine.
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Cultural Issues and Woke Capitalism
This theme captures discourse related to businesses and their positioning on hot-button cultural issues including LGBTQ+ rights, racial justice, reproductive health and rights, and economic inequality and discourse related to "woke capitalism" and "performative wokeness".
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Climate Change
This theme captures discourse related to climate change opinions, news and policies.
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Food Systems and Security
This theme captures discourse related to food-related markets, supply chains and trends.
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Sustainability and Environment
This theme captures discourse related to sustainability initiatives and environmental impact by businesses.
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Cybersecurity
This theme captures discourse related to cyber security and cyber attacks against corporate interests.
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International Sports
This theme captures discourse related to major sporting events and their sponsors.
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Business and China
This theme captures discourse related to business, technological innovations, and advancement in China.
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Education
This theme captures discourse related to education, including education policies, private and public schools, and colleges and universities.
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Immigration and Migration
This theme captures discourse related to immigration, including border security, asylum and refugee issues and broader immigration policies.
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Political Spending and Support
This theme captures discourse related to businesses and their support and/or criticism of politicians and legislation.
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Infrastructure
This theme captures discourse related to the global infrastructure sector, including infrastructure sustainability, technological advancements, investments and challenges.
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Healthcare
This theme capture discourse globally related to healthcare, including health inequities, epidemics/pandemics, healthcare systems, and healthcare policies and advances.
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Labor and Human Rights
This theme captures discourse related to businesses and their respect for labor rights and human rights more broadly in their global supply chains.
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Energy
This theme captures discourse related to energy sectors, including fossil fuels, wind, solar, geothermal, and nuclear, among others.
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Supply Chain
This theme captures discourse related to supply chains and procurement in a volatile global economy.
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Reproductive Rights
This theme captures discourse related to reproductive rights, including news, policies and opinions.
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DE&I
This theme captures discourse related to businesses and their internal Diversity, Equity, and Inclusion policies and practices.
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Artificial Intelligence
This theme captures discourse related to AI and its impact on businesses.
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Electric Vehicles
This theme captures discourse globally related to electric vehicles, including minerals related to production, batteries, and accidents/recalls.
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Bottom Line Up Front

Burson Decipher powered by Limbik can be deployed to quantify information risk in more than 100 countries.

Global reactions to the United States’ 2024 Elections continue to unfold as leaders and governments consider their course of action in dealing with a second Trump presidency. While the thought of a Trump presidency has strengthened the U.S. dollar, global markets are concerned over his promises to impose wide-sweeping tariffs on trade partners. Concerns over his stances on NATO, Climate Change, and foreign policy continue to shake the U.S.’s long-standing allies in Europe as they attempt to navigate what his hardline policies would mean for the continent. Without a doubt, 2024 Elections will remain a highly engaging theme until Trump’s Inauguration on January 20, 2025.

Climate Change and International Sports both surged thirteen spots driven by a variety of factors. The election of Donald Trump is casting concern worldwide over his lax or regressive climate policies, even as the CEO of Exxon warns Trump to remain in the Paris climate agreement. In the sporting world, Saudi Arabia is criticized for its aggressive “sportswashing” as it’s set to host the finals of Women’s Tennis Association despite the country’s poor record on women’s rights. Lastly, riots in Amsterdam following clashes between Israeli and Palestinian spectators at a soccer match have led to several arrests and antisemetic incidents.

For a deeper analysis or to learn more about Burson Decipher
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